How to Increase Rent Without Losing Tenants – Strategies for Fair Rent Adjustments
Updated 18 October 2026. This guide concerns private assured periodic tenancies in England. It replaces the original article’s suggestions about six-month staged increases, fixed-term renewals and the previous notice period. Other jurisdictions and tenancy types have different rules.
Start with the lawful process
Use the statutory Section 13 procedure and Form 4A. Give at least two months’ notice, do not increase rent in the tenancy’s first year, and do not increase it more than once a year. A tenant can challenge a proposed rent above the open-market level at the First-tier Tribunal. Read the government’s current rent-increase guidance.
Check the evidence
Compare genuinely similar local homes, taking account of condition, size, location and included services. Keep the evidence used to support your proposed rent. Increased mortgage or maintenance costs do not by themselves establish the property’s open-market rent.
Explain the proposal clearly
Discuss the proposal respectfully and give tenants time to plan. Explain the comparison evidence and listen to affordability concerns. An informal discussion does not replace the required statutory notice.
Avoid staged increases and fixed-term offers
Do not raise the rent now and again six months later. Do not offer a fixed-term assured tenancy or a 12-month renewal in return for accepting a rent increase: assured periodic tenancies have no fixed end date. Any alternative arrangement must remain within the applicable rent rules.
Consider the whole relationship
A reliable tenant and a well-maintained home have value. Consider whether a smaller lawful increase, postponement or no increase is appropriate. Keep repairs and statutory obligations separate from negotiations; necessary repairs must not depend on the tenant accepting a higher rent.
If the tenant disagrees
Keep communication calm and written records accurate. Explain the tribunal route and obtain advice about any dispute. Disagreement with a proposed increase does not itself end the tenancy or permit eviction. Fleming Lettings can help review market evidence and the correct process before a notice is served.